Depressed Cake Shop

This May, bakeries around Austin are joining forces with NAMI Austin to “change the conversation” by featuring special Depressed Cake Shop items in celebration of Mental Health Month. Depressed Cake Shops feature specially decorated baked goods that have an element of gray to signify the gray cloud that can descend over a beautiful world when someone is struggling with mental health issues. Bright colors inside the dessert represent the hope that always continues. In addition, bakery patrons will receive free “conversation cards”which offer suggestions on how to start a conversation about mental health.

The following bakeries are hosting Depressed Cake Shops for Mental Health Month. Please do visit them!

  

Check back often to see if your favorite bakery is helping us “change the conversation,” and join us for some our other Mental Health Month events.

What is a Depressed Cake Shop?

A movement begun in 2013, Depressed Cake Shops have popped up all over the world, sharing the message that there is hope for recovery from mental health conditions. We invite you to join us as we work to increase awareness and change the mental health conversation.

“Where there is cake, there is hope…and there is always cake.”

How to Participate

May is Mental Health Month. You can help create a bold and unforgettable culinary experience in Austin as part of a nationwide effort to increase awareness and change the mental health conversation.

You may have already heard about pop-up bakeries called “Depressed Cake Shops.” The simple act of baking and selling these beautiful and delicious baked goods — primarily cupcakes and cookies — creates community and conversation around mental health. With 1 in 5 Americans living with mental illness, we rely on the participation of extraordinary partners like you to help raise awareness.

Will you join NAMI Austin in this movement?

Getting involved is simple:

  • First, decide on one (or more) Depressed Cake Shop items you’d like to sell alongside your regular offerings during the month of May. Baked goods should have an element of gray to signify the gray cloud that can descend over a beautiful world when someone is struggling with mental health issues. Bright colors inside the dessert represent the hope that always continues.
  • Next, NAMI Austin will provide you with a flier to display for your customers, as well as beautifully designed mental health “conversation starter” cards to include with each purchase.
    We will also include your business in our PR and social media activities. We may even land an interview for you! Create additional buzz by offering a portion of the sales of Depressed Cake Shop items to support NAMI Austin’s work in the community.

Contact Jennifer Robenalt at jennifer.robenalt@namiaustin.org.

Media

For Media Inquiries, please contact:
Jennifer Robenalt
Community Relations Coordinator
jennifer.robenalt@namiaustin.org